• Dr. Doris Kincade is Named Virginia Tech Scholar of the Week - July, 2007

The office of the Vice President for Research recognizes Doris Kincade, Professor of Apparel, Housing, and Resource Management, for research assisting apparel companies with management, product development, and sewn product quality.

Dr. Kincade has developed merchandising strategies for supply chain management in partnerships between retailer and manufacturer, implementation of Quick Response, and advanced manufacturing techniques. Her product development research includes use of mass customization to reduce product development time and to respond more accurately to consumer demand and use of technologies to improve product development efficiency. In the area of sewn product quality, the research focus is development of management techniques to improve response to consumers expectations and understanding and interpreting consumer expectations.

Her new textbook, Sewn Products Quality, has been published by Prentice Hall.